Kyle Schmidt

Work Experience

• Help ensure compliance with brand guidelines across college web properties including the catalog, library, and athletics websites.
• Created and reviewed RFPs and responses, including drafting the RFPs for a website redesign and a new CRM platform with integrated admissions application.
• Developed retention telemarketing campaigns and supporting call tracking systems.
• Coordinated with outside marketing agencies to improve campaign performance tracking, launch landing pages concurrently with campaigns, and monitor social media.
• Originated a project to rework program pages, including template development, copywriting, and keyword research. While not yet complete, reworked programs have seen considerable increases in organic search traffic: 47.4% for Accounting, 37% for Computer Programming, and a 20% increase for Dance.
• Designed and drafted a retention email campaign, and coordinated integration with Banner. The campaign generated thousands of clicks annually.
• Assisted with emergency communications, including as a member of the Spring 2020 COVID-19 response team.
• Review, evaluate, and where possible correct the accessibility of webpages and software products.
• Administered Keap, our former CRM Platform. Performed end of term maintenance, evaluated campaign effectiveness, and provided end-user support. Successfully migrated to TargetX, a Salesforce based CRM and admissions application.
• Led a redesign of the college's website, including a migration from Drupal 7 to 9 and a further reduction of several thousand webpages. Duties included managing the vendor relationship, assigning and prioritizing work, drafting and redeveloping content, and communicating with campus on progress and roll-out plans.
• Manage the college map. In addition to keeping data current, collected data and added a gender neutral restroom layer and a family resources layer.
• Work with college social media. Co-lead the LCC Meme Team, the student social media team. Develop organic social media content. Drafted the college organic social media strategy. Served as a photographer for college events.
• Serve as the point person for college digital signage. Draft college signage procedures, create sign templates, create and approve sign item workflows.
• Serve as the custodian for the college online policy \& procedure system. Update policies as needed, provide advice and guidance on changing or updating policies and procedures, and ensure college policies do not conflict.

• Modernized the Banner 8 self-service environment and admissions application through the addition of custom CSS and JS.
• Developed a lightweight data dashboard as part of early attempts to improve campus access to data.
• Rapidly developed a D3 & Python radar chart web application as part of a successful grant application.
• Helped the college select, purchase, and implement its first Customer Relations Management (CRM) platform. Developed the initial communications plans, wrote campaign copy, and developed the specification for Banner integration.
• Performed LAMP stack development, performed security testing, and applied updates to systems as needed.
• Modified templates and provided recommendations for knowledgebase development, winning the Spring, 2015: League for Innovation award.
• Oversaw the implementation of the college's first digital map. Developed virtual tours within the map platform, and later integrated it with the CMS.
• From 2012–2015, served as co-coordinator of a student staffed, in-house graphic design and digital media center. The center grew to be so successful that it was expanded, and a new position was created to supervise its work.
• Led the migration of the college's 17,000 page Dreamweaver/Contribute based website to a 4500 page, Drupal 7 based site. Selected the CMS; developed infrastructure for page migration, eliminating the need for a site-wide content freeze; created mobile and tablet website designs; completed front and back-end development; determined server architecture; and performed both usability and functional testing. This work led to winning the May, 2013, Classified Employee of the Month.

• Taught CCNA and A+ Certification Preparation courses as part of the Cisco Networking Academy, as well as courses on programming in Python, C++, web design, and Microsoft Office certifications.
• Developed a PHP based web application to collect and assist in grading student programming assignments
• Created a PHP based online textbook web application, then used it to write and host my own free textbook for my course.
• Administered an internal web server
• Developed Bash and Perl scripts for use by the Novell systems administrator
• Created and supervised a teaching student helpdesk, where students would respond to employee tickets as part of assessment to promote learning and decrease IT response times.

Campus Service

Education

Western Governors Univeristy

Master of Business Administration

• Completed a capstone project on improving the new student onboarding process in order to improve retention and completion outcomes.

Gettysburg College

Bachelor of Arts. Computer Science and Psychology, double major

• Completed an independent study on using genetic algorithms in optimization problems.
• Conducted research using fMRIs to study brain activation changes in a grapheme-color synaesthete, resulting in a poster presentation at Society for Neuroscience.

Technical Skills

Proficiency

Drupal 7 & 9/10, Keap, WCAG 2.1 A/AA, Korbyt signage, Linux (Ubuntu, Fedora/CentOS), Almabase Alumni, ClickUp, Basecamp, Concept3D, Git, JavaScript, Python, MySQL, Bash, PHP, HTML, SCSS/CSS, Google Drive, Publicate Newsletters, Word, Excel, Powerpoint

Familiarity

Brightedge SEO, Google Analytics, EAB Navigate, 25 Live Events, TargetX/Salesforce, Handshake, MailChimp, Softdocs development, CampusLabs Engage, Banner WebTailor, Wordpress, Django, Apache, Varnish, nginx, LaTeX