Web Team Lead, Marketing & Creative ServicesJul. 2018–Present
- Help ensure compliance with brand guidelines across college web properties including the catalog, library, and athletics websites.
- Created and reviewed RFPs and responses. Drafted RFPs including a website redesign and a new CRM platform with integrated admissions application.
- Developed retention telemarketing campaigns and supporting call tracking systems.
- Coordinated with outside marketing agencies to improve campaign performance tracking, launch landing pages concurrently with campaigns, and monitor social media.
- Originated a project to rework program pages, including template development, copywriting, and keyword research. While not yet complete, reworked programs have seen considerable increases in organic search traffic: 47.4% for Accounting, 37% for Computer Programming, and a 20% increase for Dance.
- Created a returning student retention email campaign as part of an effort to encourage students to register earlier, and cancel fewer classes. The campaign generates thousands of clicks annually.
- Assisted with emergency communications, including as a member of the Spring 2020 COVID-19 response team.
- Administer the CRM Platform, InfusionSoft. Perform end of term maintenance, evaluate campaign effectiveness, provide end-user support. Currently implementing TargetX, a Salesforce based CRM and admissions application.
- Currently leading the redesign of the college's website, including managing the vendor relationship, assigning and prioritizing work, drafting and redeveloping content, and communicating with campus on progress and roll-out plans.
Web Developer, Information & Academic TechnologyJul. 2011–Jul. 2018
- Modernized the Banner 8 self-service environment and admissions application through the addition of custom CSS and JS.
- Developed a lightweight data dashboard as part of early attempts to improve campus access to data.
- Rapidly developed a D3 & Python radar chart web application as part of a successful grant application.
- Helped the college select, purchase, and implement its first Customer Relations Management (CRM) platform. Developed the initial communications plans, wrote campaign copy, and developed the specification for Banner integration.
- Performed LAMP stack development, performed security testing, and applied updates to systems as needed.
- Modified templates and provided recommendations for knowledgebase development, winning the Spring, 2015: League for Innovation award.
- Oversaw the implementation of the college's first digital map. Developed virtual tours within the map platform, and later integrated it with the CMS.
- From 2012–2015, served as co-coordinator of a student staffed, in-house graphic design and digital media center. The center grew to be so successful that it was expanded, and a new position was created to supervise its work.
- Led the migration of the college's 17,000 page Dreamweaver/Contribute based website to a 4500 page, Drupal 7 based site. Selected the CMS; developed infrastructure for page migration, eliminating the need for a site-wide content freeze; created mobile and tablet website designs; completed front and back-end development; determined server architecture; and performed both usability and functional testing. This work led to winning the May, 2013, Classified Employee of the Month.
High School Computer Science TeacherSep. 2005–Jun 2011
- Taught CCNA and A+ Certification Preparation courses as part of the Cisco Networking Academy, as well as courses on programming in Python, C++, web design, and Microsoft Office certifications.
- Developed a PHP based web application to collect and assist in grading student programming assignments
- Created a PHP based online textbook web application, then used it to write and host my own free textbook for my course.
- Administered an internal web server
- Developed Bash and Perl scripts for use by the Novell systems administrator
- Created and supervised a teaching student helpdesk, where students would respond to employee tickets as part of assessment to promote learning and decrease IT response times.
Home DepotFrederick, Maryland
Lumber & Building Supplies AssociateAug. 2005–Nov. 2005
- Learned the value of investing in employees, consistent work schedules, and proper metrics.
Research Assisstant, Cognitive Neuroscience LabratorySept. 2001–May 2005
- Developed programs in E-Prime, conducted research, performed computer administrative tasks, collected and analyzed data, and maintained the laboratory web presence.
Student Assisstant and Grader, Computer Science DepartmentSept. 2004–May 2005
- Helped students during a lab for an introductory programming course and during office hours. Graded homework assignments on a rotating schedule with other graders.
Shand Summer Research Fellow, Psychology DepartmentSummer, 2004
- Developed and taught a series of classes to the faculty of the Psychology Department on the use of E-Prime, an experiment development software suite roughly based on Visual Basic.
- Developed a support website for the college to assist new research assistants and faculty in the use and learning of E-Prime.
Grand UnionVestal, New York
Cashier, Stock clerk, and POS ProgrammerOct. 1998–Aug. 2001
- Learned the tradeoffs of efficient user interfaces versus easy interfaces, the importance of proper metrics, and the value in being transparent about business with employees, especially as layoffs start.
- Committed the numbers 4011, 4065, and 4747 to memory forever.
- Discovered that no one listens to the intercom announcements, even when the announcement is that there's a car on fire in the parking lot, please come see if it belongs to you.
- Won the scooter race around the store floor during at least one slow evening.
- During the last year, worked the 4-10am Sunday shift to download POS updates from a central server, then manually applied patches for late sales modifications. Manually entered hundreds of previously unscannable items, improving checkout speed.
Master of Business Administration
- Completed a capstone project on improving the new student onboarding process in order to improve retention and completion outcomes.
Bachelor of Arts. Computer Science and Psychology, double major
- Completed an independent study on using genetic algorithms in optimization problems.
- Conducted research using fMRIs to study brain activation changes in a grapheme-color synaesthete, resulting in a poster presentation at Society for Neuroscience.
- Ultimate Frisbee, President and Captain Sept. 2003–May 2004, Member Sept. 2001– May 2005: trained, captained, and administered a 30 person team, organized home tournaments, and planned for attendance at tournaments up to several hundred miles away. In May of 2003, organized and successfully completed a 48 hour series of frisbee games, a world record at the time.
- House Leader, Sept. 2003–May 2005: Organized events open to campus, handled conflicts between house members and acted as a liaison to residence life. Generally conducted duties normally performed by residence assistants
Regents High School Diploma
Society for NeuroscienceOct. 2004
Poster Presentation: Investigating Automatic Processing in a Color-Grapheme Synaesthete. K. R. Schmidt, J. Graham, A. Brooks, J.M. VanMeter, C.M. Wessinger.
Cognitive Neuroscience SocietyApr. 2005
Poster: Distinct Object-Based Effects during Initial and Reorienting Shifts of Visual Spatial Attention. K.D. Wilson, K.R. Schmidt, and K. Gamble.
Softdocs, CampusLabs Engage, Banner WebTailor, Wordpress, Django, Perl, Apache, Varnish, nginx, LaTeX
CompTia A+, Network+, Security+